Premium Beauty News – What are the main changes to the Cosmoprof and Cosmopack Worldwide Bologna shows in 2025?
Enrico Zanini – More that 3,000 exhibitors are set to participate in the show this year. All the exhibition area will open on Thursday, 20 March, with Cosmopack and Cosmo Perfumery & Cosmetics closing on Saturday, 22 March, and Cosmo Hair & Nail & Beauty Salon on Sunday, 23 March
For the 2025 edition, Cosmoprof will feature a new and more functional layout, designed to enhance the experience for attendees and accommodate an expanded exhibition offering.
The revised layout will offer more visibility to specific segments in the beauty industry, which until now could not find enough space on the show floor. The new layout will also lead to a more organized event, capable of accommodating both exhibitors with larger space requirements and companies introducing new purchasing methods and product categories. At the same time, this decision will facilitate the visit for industry professionals by creating simpler pathways.
Premium Beauty News – The Green & Organic segment is being highlighted thanks the collaboration with Sana Beauty. What trends or demand shifts led to this new strategy?
Enrico Zanini – Attention to sustainability and an increasing demand for clean and natural beauty are driving forces that are shifting the industry towards an eco-friendlier approach. As the Green & Organic sector is growing, Sana Beauty will host a selection of natural and organic product companies in the mezzanine between pavilions 21 and 22, expanding the offering dedicated to the herbalism sector with a dedicated event calendar.
Premium Beauty News – Can you tell more about the Fragrances & Ingredients Zone in Hall 20 ?
Enrico Zanini – The Fragrances & Ingredients Zone is a special area created to integrate and complete the showcase of the entire cosmetics industry supply chain on site at Cosmopack. In just two years, it has rapidly evolved and expanded its offer to fragrance houses.
The zone now focuses on natural ingredients, biotech innovations and plant extracts, as well as fragrance inputs, essential oils, perfumery, candles and home fragrances.
Premium Beauty News – What about emerging technologies?
Enrico Zanini – Cosmoprime, in Hall 14, will feature the Beauty Tech Area, a special area dedicated to companies focused on AI, augmented reality, and virtual reality services offered both as sales solutions for brands and as applications for new forms of interaction with consumers and marketing tools. AI and new technologies will also be central topics of CosmoTalks, the program of educational sessions focused on the industry’s macro-trends.
Premium Beauty News – What other topics will be emphasized in this year’s CosmoTalks sessions?
Enrico Zanini – The central theme of the upcoming edition will be sustainability, which is becoming a structural element for companies. In addition, areas like Africa, the Middle East, and Southeast Asia are showing some of the highest growth rates in cosmetic revenues, establishing themselves as major players in the sector. The beauty industry is becoming more inclusive, focusing on diverse skin and hair types, local communities, and cultural sensitivities. This shift is leading to a wider range of products for beauty without borders. Eventually, well-being drove consumers will also be a focus of the sessions.
