The company, renowned for its diverse range of airless solutions in sizes from 15ml to 100ml and materials including glass, plastic, paper, and aluminum, expands its already extensive portfolio with a brand-new shape, available in 15ml, 30ml, and 50ml.
A profound know-how reflected in the development of all Lumson airless systems and dispensing systems to ensure each component functions perfectly when assembled, together with the immense expertise in working with and decorating glass, a noble and versatile material perfect for enhancing cosmetic products, the new TAG Electa finds absolute harmony in its proportions.
A shape with a sculptural, harmonious design, defined by geometric purity and precision. A solution that combines functionality without sacrificing aesthetics, with a critical attention to details. The linearity of the shape is blended with an original touch of color: orange – a vibrant hue that exudes passion, energy, vitality, and thanks to an inner lacquering decoration technique, highlights the bottle’s contours and thickness to absolute perfection. All this is adorned with gold hot stamping, a color that is also reflected in the shiny gold cap and pump.
TAG Electa, with its architectural solidity, represents a contemporary solution with distinctive character.
Design and sophistication, without overlooking safety and sustainability. Like the other Lumson airless systems, TAG Electa works with pouch technology, thanks to a precise assembly process, guaranteeing the maximum formula integrity and protecting it from the risk of contamination from air and other external agents.
Moreover, like its predecessors, it is an airless option designed to facilitates responsible consumer practices thanks to the possibility of separating the components for recycling. After use, indeed, the consumer can easily separate glass from the plastic elements and recycle each part appropriately. While separating the components the glass remains clean from the formula without contaminating its recycling process.
To create a complete, versatile line Electa is also available in 40ml – 55ml – 80ml atmospheric version.
TAG Electa is only the beginning of the many innovations set to define 2025 at Lumson, a milestone year for the Italian company as it celebrates its 50th anniversary and gears up to introduce several new products.
Join Lumson at the upcoming events: Cosmopack Bologna, Luxe Pack New York and MakeUp in Paris, to discover all these latest innovations.
