AmericanHort Debuts New Financial Benchmarking Survey and Industry Report


AmericanHort new financial benckmarking survey and industry report

New Financial Benchmarking Survey & Industry Report | AmericanHort

AmericanHort has announced the launch of its new AmericanHort Financial Benchmarking Survey & Industry Report, designed to provide invaluable information to help improve business operations. This initiative, conducted in partnership with Industry Insights, the largest provider of Financial Benchmarking surveys for national trade associations, is set to empower members to improve the fiscal health and success of their businesses. Participation in the survey is free for AmericanHort members, and all participants will receive the Industry Report. 

“Through the evaluation and benchmarking against industry best financial practices, participating companies will receive comparative information to help them adapt to evolving market needs and expectations, ultimately leading to enhanced profitability and operational efficiency,” says Ken Fisher, AmericanHort President and CEO. “Financial benchmarking is an important way to drive improved business performance. We believe having this information can help business leaders make strategic decisions, improve productivity, and reduce costs. We are pleased to partner with the expert team at Industry Insights to create such an impactful tool for our members and the industry.” 

Key Benefits of Participating in the AmericanHort 2024 Financial Benchmarking Survey: 

  • Utilize information to enhance business strategies and gain a competitive edge in the market. 
  • Access comprehensive benchmarking data to identify strengths, best practices, and areas for improvement. 
  • Leverage the data to make informed decisions that drive profitability and growth. 
  • Receive essential comparative financial data on sales, revenue, cost of goods sold, SG&A (selling, general, and administrative) expenses, operating profit, inventory, and receivables, and understand how your company compares to other survey respondents. 

All data is confidentially collected and maintained by the Industry Insights professional data team. Individual company data is never shared, and all benchmark data is reported in aggregate, guaranteeing the utmost privacy and security. 

Completing the survey is simple. Participants, who must be AmericanHort members, are asked to provide company information and share data from standard balance sheet and income statement reports. Data can be easily uploaded directly from financial accounting software programs like QuickBooks, Sage, and others. The survey portal will be open until Sept. 15, 2024. Companies who complete the survey will receive the AmericanHort Financial Benchmark Industry Report in October 2024. AmericanHort premium member respondents will also see a side-by-side comparison of your company to others in the industry through The Company Comparison Report, which is available at no additional cost. 

A Diverse Collection of New and Exciting Exotic Plants

For more information and to participate in the survey, please visit AmericanHort.org/FinancialBenchmark or contact Karen Limbert, VP of Operations and Finance at [email protected], or by phone at 614-487-1117. 



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