“From formulation to packaging” is the promise of Aptar Beauty’s new service dedicated to beauty brands wishing to benefit from full service solutions for the launch of their new products.
With the launch of Turnkey Solutions, Aptar Beauty adds to their packaging and filling expertise the possibility to create advanced formulations, through their in-house laboratory or their network of partners. “Our clients were asking us to expand our value proposition to include formula expertise. With Turnkey Solutions, we are now able to offer a complete beauty service for brands of all types and sizes,” explains Benoit Mirandel, Director of Turnkey Solutions.
With this new offering, Aptar aims to meet brands’ expectations in terms of innovation, speed and technical support, at all stages of product development. Turnkey Solutions is aimed at beauty start-ups and indie brands, as well as private label companies and large groups already well-established in the market.
A team located near Paris for the EMEA zone
Headquartered near Paris, the Turnkey Solutions teams will draw on the experience and know-how of Fusion Beauty Lab, an in-house laboratory located in New Jersey. The lab will share its expertise and resources with the team in Paris, to offer solutions that match Aptar’s packaging with innovative formulations. As far as packaging is concerned, eco-responsible options such as PCR (post-consumer recycled) plastics, metal-free pumps or refill formats, will be favoured.
“We are a dynamic collective of disruptors and brand accelerators, specializing in every aspect of product development – from formulation and packaging, to regulatory and fulfilment. As part of the Aptar family, we have the know-how, industrial capacity and infrastructure of a multinational beauty company, but we also identify with the out-of-the-box thinking of young indie brands,” highlights Marketing Manager Savéria Guelfucci.
Turnkey Solutions aims to provide its clients with a tailor-made service;However, a ready-to-use range has been developed to further accelerate time to market. Named New Dawn, the collection includes five made in France skin and hair care products:
Boost Me Up, with an anti-pollution, milky cleansing gel and an AHA serum skin illuminator
Drop Me Up, with apricot, raspberry and baobab oils for skin, hair and beard care
Face Me Up, with a purifying mask and a hydrating mask for the face
Hair Me Up, with a soothing and a hydrating mask for the scalp and hair
Bubble Me Up, with a moisturizing and comforting gel activator.
The products are paired with Aptar’s premium packaging solutions.