Themed “Beauty by Innovation”, the 2025 edition of the show — spanning 11,142 sqm — is expected to welcome 230 exhibitors from around the globe, and an audience of 16,000 industry professionals.
The exhibition space integrates various sectors of the beauty industry, from skincare to beauty tech solutions, cosmetics formulations, hair care products, and nail care. For a comprehensive sneak peek on the beauty eco-system, the fair also features dedicated areas for packaging innovations and OEM / ODM collaborations.
Sophisticated consumer base
According to a recent white paper published by the Messe Frankfurt’s Taiwan Branch, the organization behind the event, in collaboration with Cosmetic Marketing Research Institution (CMRI), Taiwan’s dynamic beauty landscape offers promising growth prospects, in particular in emerging segments such as sustainable and eco-friendly beauty solutions.
“While smaller than neighbouring markets like China, Japan and Korea, Taiwan’s beauty industry demonstrates remarkable potential for both premium and emerging brands, especially those bringing distinctive value propositions to market. The revival of the premium segment, coupled with consumers’ increasing demand for sustainable products, creates an optimal entry point for international brands seeking to establish a foothold in the Asian beauty market,” highlighted Regina Tsai, General Manager of Messe Frankfurt (HK) Ltd, Taiwan Branch.
According to the report drugstores have overtaken traditional department stores as the preferred beauty retail platform in Taiwan. While the market remains dominated by skincare and cosmetics, with more than 73 percent of the market share, hair care (9.7 percent) and nutritional supplements (2.1 percent) are gaining traction. The white paper also points out a rising interest in Japanese and Korean brands.
The report pictures a sophisticated market where consumers balance premium and mass-market purchases based on quality, service, and accessibility.
