The French specialist in cosmetic application solutions is continuing its efforts to meet market expectations with ever more responsible and desirable solutions. At Paris Packaging Week, on January 28-29, 2025, Cosmogen presented new mono-material solutions and new exclusive designs:
A 100% paper stick
Launched in 2023 to host anhydrous cosmetic formulas in a premium packaging solution minimizing the use of plastic, the Paper Stick now features a full-paper mechanism! With its ingenious mechanism, this 100% paper stick offers a capacity of 45g.
A complete make-up line in PET or PET-PCR
Cosmogen also unveiled a 100% PET (or recycled PET), including the mechanism, with two makeup palettes for powders or eyeshadows. This innovations adds to Cosmogen’s make-up line which already includes 100% PET and r-PET sticks, lipsticks, brushes, mini-brushes and kabukis.
Hyper-specialized applicators for scalp and hair
The scalp and hair care segment is no exception to the skinification trend. Based on a market study of existing products and tests carried out with interested parties, Cosmogen has added three new applicators to the Squeeze’n range to meet the needs of all hair types (curly, straight, fine, thick, curly, dry…).
A lip version of the Tense tube
Historically popular for eyes thanks to its round shape, the Tense Tube also offers a lip tip, designed on the same principle as a cannula, but with a slanted metal part to facilitate application on lips.
Enhanced features in the Fresh collection
The Fresh Bottle collection features a satin-finish glass bottle with a ceramic applicator, while the Fresh Tube gets a luxury touch with a metal ribbed applicator and golden cap.
And even more…
Cosmogen and Qualiform renew their collaboration to create Tottle Needle, a successful marriage between Perla (15 ML) and the needle tip, designed for precision application of concentrated formulas.
Finally, a new collection of three silver aluminium brushes and a stainless steel spatula has been designed to create glass skin. The originality lies in the spatula, which invites a new gesture.
Cosmogen, which focuses on creating patented standard solutions that can be customized on demand by brands, or specific, via its network of industrial partners in Asia and Europe, achieved a turnover of more than 23 million euros in 2024. The company was acquired by investment firm Weinberg Capital Partners in December.
