Jo Malone London hosts grand opening event for new flagship store in Tokyo

Jo Malone London has celebrated the official opening of their new Japanese flagship store in Tokyo’s Harajuku district during an evening of olfactive discovery and exploration in presence of a series of personalities, including actor and model Shohei Miura, DJ twins Aya and Amiaya, Harajuku fashion icon Baby Mary and actors Tao Okamoto and Nobuaki Kaneko.

The new store – Jo Malone’s largest store in the world to date – adds to 50 other points of sale of the British brand in Japan, which is celebrating its 15th anniversary in the country this year.

Throughout the 2,540sq ft space, the brands has put an emphasis on hands-on exploration – whether through a cabinet of curiosities, or unique statement displays, such as an opulent-yet-imperfect chandelier and a bespoke interactive shell phone. In a nod to Japan’s youthful celebration of unique, individual style, the store also offers personalisation services that feature a global preview of the brand’s new suite of personalisation options, including select pieces exclusively designed for the Harajuku space with a limited-edition tote bag, postcard designed by artist Amyisla McCombie and two exclusive colognes inspired by Japanese ingredients with a Nashi Blossom 100ml Cologne and Cherry Blossom 100m Cologne, complete in a specially designed story box featuring kawaii illustrations.

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