Krispy Kreme introduces ‘Friends’-themed doughnuts, but not in the U.S. for some reason

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Could this BE any worse for Friends fans?

Krispy Kreme is celebrating the 30th anniversary of the sitcom that gave actors like Jennifer Aniston and the late Matthew Perry their big breaks with a promotional doughnut line that celebrates everything from Central Perk to the framed peephole. But the company’s not selling them in the U.S.

Instead, the new flavors are only being offered in the UK and Ireland. And that, as you might imagine, has riled up the internet, which is hoping the chain will pivot its thinking. The Friends Dozen also comes with a sticker sheet featuring iconic quotes from the show, including (yes) “pivot!”

The offering rolls out four types of doughnuts:

  • “Friends,” a chocolate-glazed doughnut topped with an image of the iconic fountain from the show’s opening credits
  • “Trifle,” a strawberry- and custard-filled offering that gives a nod to an episode about a failed dessert. (We’re guessing there’s no beef sauteed with peas and onions in the doughnut and it does not, in fact, taste like feet.)
  • “How You Doin?” might use Joey’s catch phrase, but it emulates the frame on Monica’s door.
  • “We were on a Coffee Break,” a caffe latte-flavored doughnut with the “Central Perk” cafe logo.

The company is also offerings fans the chance to win a trip to New York, where the show was based, as part of the promotion.

Krispy Kreme did not reply to a request for comment on why the doughnuts are not being offered in the U.S.

The treats will be available through July 21. Hopefully, shoppers have their own rent-controlled apartment if they’re looking to buy the doughnuts, though, as the Friends Dozen costs £25.95, just under $28 in U.S. currency.

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