Leafjoy Welcomes New Arrivals to Its Houseplant Collection

Anthurium ‘Michelle’ houseplants from leafjoy | The Plant Company, and Proven Winners

Proven Winners is adding a unique collection of exotic anthuriums to the leafjoy brand of houseplants. Beginning with Anthurium magnificum ‘Michelle’, The Plant Company is welcoming a selection of internationally renowned DocBlock anthuriums to its greenhouses under the name DocBlock Select.

“Aroids are a diverse and fascinating group of plants that have captured the imagination of new and veteran plant enthusiasts worldwide,” says Jason vanWingerden, co-founder and CEO of The Plant Company. “Aroid collection has increased in recent years during the houseplant boom and serious collectors want high-quality, healthy plant material they can trust, along with tips to care for their investments. We know they’ll find all of that with DocBlock Select.”

DocBlock velvet leaf anthuriums feature amazing vigor and quality, and are well-known for their unique textures and striking colors, such as red emergent leaves and silver veining. Dr. Jeff Block carefully hand-selects traits in anthurium seedlings and only introduces those he deems to be most desirable into the DocBlock collection. Those meticulous breeding standards allow this brand of anthuriums to thrive in the rare plant category.

“Proven Winners is committed to meeting and surpassing customer expectations,” says Dave Konsoer, Proven Winners’ Vice President of Sales. “Our partners at The Plant Company have meticulously selected these plants with this mission in mind. Their extensive research into DocBlock’s dedication to genetic excellence has consistently exceeded collectors’ expectations, making it a logical and confident choice to add to our offerings.”

Anthurium ‘Michelle’ is now in regular production from tissue culture. This variety, featuring large, heart-shaped leaves that emerge bright purple with reddish veins and then mature to green with a velvety sheen, is particularly robust and hardy. ‘Michelle’ is already popular among anthurium enthusiasts and was named the Favorite New Flowering Plant at the 2022 Tropical Plant International Expo.

The Plant Company is excited to add more anthuriums soon and is continuously exploring new DocBlock additions to the collection, ensuring that customers can always look forward to new introductions. “IGCs should invite their customers to indulge in the rare and exquisite beauty of DocBlock anthuriums as a stunning feature addition to any indoor space. These unique plants offer a touch of elegance and require minimal care, making them perfect for houseplant enthusiasts and aroid collectors,” says Frank Paul, co-founder and COO of The Plant Company.

Adhering to the same strict standards met by DocBlock, all plants are guaranteed to have at least three leaves measuring 3 to 6 inches in length when shipped. Undergoing the same scouting and care as all leafjoy plants, they arrive pest and disease-free, ready for retail shelves. Additionally, DocBlock plant tags come with care instructions, including light, water, and temperature requirements. The Plant Company will connect the UPC to the garden center’s desired link.