The fundraising, the financial terms of which have not been disclosed, is expected to fuel BORNTOSTANDOUT’s offline expansion, particularly across Europe and the U.S., giving consumers in these regions the chance to experience the brand’s innovative take on retail and olfactory discovery.
Furthermore, BORNTOSTANDOUT anticipates leveraging L’Oréal’s global brand-building expertise, while Touch Capital will offer strategic insights to enhance its presence in international markets.
Launched in 2022, BORNTOSTANDOUT quickly gained a reputation for its distinctive originality and artistic ethos. In just two years, the brand has entered 60 countries, in top-tier retail outlets.
“What distinguishes BORNTOSTANDOUT as a unique voice in luxury fragrance, is our firm belief in taking a different path that favors creativity over convention,” said Jun Lim, Founder and Managing Director of the young brand. “Receiving backing from such prominent investors is more than an infusion of capital; it’s powerful validation that fragrances infused with originality are one of life’s greatest luxuries.”
Fueled by its founder deep industry insights from his background as equity analyst in the cosmetics sector and his lifelong passion for fragrances, BORNTOSTANDOUT aims to redefine what luxury fragrance can be. The brand explores olfactory directions that are daring, provocative, and unconventional, having recently introduced Extrait Extrême – a perfume collection with an outstanding 60% oil concentration.
