L'Oréal's David Greenberg elected as new board chair of PCPC

The Personal Care Products Council (PCPC) has elected David Greenberg, CEO of L’Oréal USA and President of the North America Zone, as its new board chair, effective May 1, 2024.

David is a visionary industry leader whose profound understanding of the beauty landscape and his commitment to innovation has driven substantial growth in every role he has held,” said PCPC President and CEO Tom Myers. “His transformative strategies, coupled with a strong focus on consumer-centricity and people development, have been instrumental in his leadership at L’Oréal USA. We are thrilled that in his new Board role he will help us continue to navigate the evolving market dynamics and advocate for the beauty and personal care sector.

Greenberg has spent more than 30 years at L’Oréal in leadership roles across markets, divisions, brands and functions, including leading the L’Oréal Mexico Consumer Products Division, driving internal transformation as the Senior Vice President for Human Resources for L’Oréal USA, and, prior to becoming CEO of the largest subsidiary of the L’Oréal Groupe, leading and driving a major acceleration and business model transformation of the Professional Products Division in US and Canada.

I am honored to serve as the board chair for the Personal Care Products Council, an organization that plays a vital role in the advocacy and progression of the beauty and personal care industry,” said Greenberg. “I look forward to working alongside other industry leaders to further foster a landscape of innovation, safety and trust that meets the diverse needs of our consumers worldwide.

Greenberg’s appointment marks a significant milestone in PCPC’s history, following his long time Vice Chairmanship role on the Board of Directors that championed the historical passage of the Modernization of Cosmetics Regulatory Act (MoCRA) of 2022, and will now shift to promoting the essential role beauty plays in society as a whole. “Under his leadership, PCPC will increase its advocacy efforts to promote science-based public policies and promote the industry’s commitment to innovative and sustainable cosmetics and personal care products, further enhancing consumer trust in the safety and quality of the products they use and rely on every day,” the trade association stated.

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