National Garden Bureau Announces 2025 “Year of the” Crop Lineup


National Garden Bureau (NGB) is making life easier for retailers and growers! NGB has created and is making available, trendy, creative, and on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make your marketing life easier and allow you to reap the rewards from this highly successful national marketing campaign. 

The 2025 “Year of the” Are:

  • Perennial: Asclepias
  • Bulb: Caladium
  • Annual: Calendula
  • Flowering Shrub: Dogwood
  • Houseplant: Monstera
  • Edible: Pea
The selections for National Garden Bureau's 2025 "Year of the" crop and plant lineup

2025 “Year of the” lineup | National Garden Bureau (NGB)

For Cultivate’24 attendees, you can see the 2025 “Year of the” display in the concourse of the Columbus Convention Center. 

Anyone interested in accessing free marketing materials can simply register here to receive a link to download any of the following tools. All 2024 “Year of the” tools are available and can still be utilized! Select 2025 “Year of the” tools are already available now; others will be uploaded through late summer and early fall. 

  • Custom, hand-painted logos 
  • Pre-written social media posts 
  • Hundreds of photos of all six crops 
  • PowerPoint presentations including photos 
  • “Did You Know” presentations and graphics 
  • Printable posters 
  • 8″ x 10″ printable signs 
  • Fact sheets in PDF format 

Consumer promotion of the 2025 “Year of the” plants will begin in November 2024. 

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If you would like more information about this program or membership in National Garden Bureau, please contact NGB Executive Director Diane Blazek, send an email to [email protected], or phone 630-963-0770.

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