The German manufacturer of precision cosmetic applicators has adapted its micro-bristle technology to the sensuality of the world of perfume.
Geka’s new perfume-gel solution is based on its “fusion-APPLICATOR“. Made of 50 delicate micro bristles with a bristle diameter of 0.08 mm2 at the tip, it is an ideal tool for hygienic and precise application. The bulk reservoir zone in the middle of the applicator ensures the perfect dosage of the formulation whose soft and silky non-greasy texture allows to release intense and vibrant fragrances. Due to the very high concentration of essences, the formulation guarantees a long persistence. [1]
To highlight the uniqueness of this on-the-go fragrance, Geka has created a packaging combining a matte and shiny “shadow printing” and as shiny silver hot foil printing.
Footnotes
[1] To illustrate the potential of its technology, Geka has created a long-lasting perfume called ‘philolocaly.’ (Ingredients: alcohol denat., aqua (water), parfum (fragrance), polacrylate crosspolymer-6, t-butly alcohol, limonene, linalool, cintronellol, alpha-isomethyl ionone, hydroxycitronellal, hexyl cinnamal, citral, geraniol)
