Syngenta Flowers has appointed Dr. Alicain Carlson as Head of Marketing – Americas. This appointment supports the company’s commitment to launching new products backed by technical data and cultivating an innovative portfolio through strategic marketing based on industry needs.
“I am eager for this next role to develop our product portfolio and marketing strategy, further leveraging my technical experience and building on relationships in our organization and the industry,” Carlson says. “I have enjoyed leading the highest quality technical team in the industry, so the opportunity to expand that responsibility is an honor. I look forward to building a stronger marketing organization in the Americas and globally.”
Carlson has been with Syngenta Flowers for more than eight years, and has excelled in multiple technical roles, from supporting data-driven product launches through trialing to generating technical grower resources and managing teams of specialists. As Head of Marketing, she will lead Syngenta’s teams of product managers, technical specialists, and marketing and pricing managers to execute an aligned strategy for developing, supporting, and promoting Syngenta Flowers’ innovative portfolio. Carlson will remain a member of the Americas leadership team, contributing to its regional business strategy.
Fellow leadership team members, including Ryan Hall (Head of Americas) and Emily Mason (Global Head of Marketing), echo their support.
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“I am excited to see Alicain take this next step in her career. Alicain has continually contributed to Syngenta Flowers’ growth in her prior roles,” Hall says. “I look forward to her taking the direct lead on crafting Syngenta Flowers’ marketing strategy while continuing to reinforce Syngenta’s focus on developing innovative genetics and providing best-in-class technical support.”
“I greatly respect Alicain’s past achievements and am confident this collaboration will bring mutual benefits,” Mason says. “Her transition to a strategic role will broaden her professional scope while enriching the team with her experience. I am most excited for Alicain to have increased interaction with our local product management team and her peers in Europe and APAC, with the result being to share her expertise and gain diverse perspectives from different regions.”